Make your LinkedIn profile stand out, whether you're looking for a job or just want others to notice you.
Make your LinkedIn profile a traffic magnet by increasing the number of views it receives.
More LinkedIn profile views indicate that more people have found your profile and are interested in
learning more about you and your qualifications for the job(s) you desire.
More individuals viewing your profile means more people could be providing you employment leads or
otherwise assisting you with your job hunt and career.
LinkedIn is a search engine as well as a social network.
People use the site to look for specific types of people.
Recruiters generate the majority of LinkedIn's revenue, hence they are the most common users of the
search engine.
What exactly are they looking for? Candidates for the positions they're looking to fill.
They look for keywords like job titles and competencies.
Your LinkedIn profile should be extremely visible and findable by recruiters and others if you want to
receive more views and prospective employment leads. In addition, you must keep yourself and your
personal brand in front of your growing network.
How do you go about doing this?
By combining these two tactics, you can:
1. Create material for your profile that incorporates the correct keywords and density, and keep SEO in
mind at all times (Search Engine Optimization). Your profile will sit there PASSIVELY working for you,
increasing your visibility and discoverability, and attracting people to you.
2. ACTIVELY use LinkedIn to keep your name in front of people's minds and to attract new individuals to
your profile and you.
Increase LinkedIn Profile Views PASSIVELY by filling out your profile.
You want to make it easier for the proper individuals to find you on LinkedIn, such as executive recruiters,
potential employers, and others.
You'll attract them to your profile by using the correct keywords and phrases in it that they use to find
people like you.
Change Management, Product Development, Emerging Technology Launch, and so on are examples of
keywords that indicate your major areas of competence, or "hard talents."
The appropriate keywords, strategically put, improve your search rankings in LinkedIn's search engine,
improving your profile's SEO and considerably increasing your profile views.
When you fill your LinkedIn profile with SEO-friendly information, it will sit there quietly, directing others to
it when they search for people like you using keywords.
Here's how to fill out your profile while keeping keyword density in mind, so it can work for you without
you having to do anything. These actions alone will help you increase the number of people who see your
LinkedIn profile:
1. Make your name field as effective as possible.
You might not aware that you can add a total of 40 characters to your last name in the name section, in
addition to your actual name.
Because they are at the top of the web page, the name field and your Profile Headline (#2 below) are the
most significant spots for keyword density.
In the last name field, LinkedIn permits the following additions:
Certifications and suffixes
Nicknames, maiden names, and previous names
LinkedIn frowns on the following additions to the last name field:
Pseudonyms, fictitious names, business names, associations, groups, email addresses, or special
characteristics that do not correspond to your legal or professional name
2. Create a profile headline that is keyword-rich.
You're not making the best use of that precious real estate if you haven't updated the default headline
LinkedIn automatically filled for that spot – your current job title.
This location is tailor-made for SEO, and you can pack a big punch with the 220 characters and spaces
permitted (more with Mobile). While keeping the headline clear, use as many of the characters as
possible. With a mobile device, you may be able to get even more characters.
"Open to Network" or "Seeking Opportunities in XYZ" are not appropriate phrases to use here. These
terms are unlikely to be searched, and they take up valuable keyword space. Move those to the About
section of your website.
Here's why having a large LinkedIn network is beneficial:
The more people you're linked with, the broader your net for opportunities is cast, and the more people
you stay top-of-mind with, the more likely it is that more good-fit opportunities will come your way... the
more likely it is that more good-fit opportunities will come your way.
And the more connections you have, the more likely it is that people will share, like, or comment on
whatever you put on LinkedIn - updates, posts, Pulse articles, comments, and so on. This raises
awareness of your own brand and value, potentially resulting in more people viewing your profile.
Furthermore, after you have 500 or more connections, your profile will appear higher in search results,
making you more visible and accessible.
"Open to Network" or "Seeking Opportunities in XYZ" are not appropriate phrases to use here. These
terms are unlikely to be searched, and they take up valuable keyword space. Move those to the About
section of your website.
9. Participate in LinkedIn Groups
Joining relevant Groups might boost your profile SEO in addition to extending your network. Your relevant
keywords and phrases are usually used in group names. Those keywords will be picked up by search
engines as they crawl your profile.
Here's an example of a profile title with a lot of keywords:
Change Management | Digital Transformation | Brand Management | Innovation | Entrepreneurial Chief
Marketing Officer
Avoid these three major blunders in your headline.
3. Make your LinkedIn URL unique.
If your URL appears to be something like this:
linkedin.com/in/me-eppi-2gg73k28
Change it to this, or something similar:
http://www.linkedin.com/in/meeppi
At the end, get rid of the jumble of numbers and letters. Although having a clean, searchable name
connected with the URL may not have a significant impact on your SEO, it is a good idea.
4. In the Experience section, emphasise your work titles.
You should include keywords to your job titles themselves, in addition to filling up the narrative element of
the Experience section with as much substance as feasible.
To prevent throwing up red signals that you're exaggerating or misrepresenting yourself, you must use the
same work title on your profile that you have on your résumé and elsewhere.
However, because LinkedIn enables up to 100 characters in this box, you can use it to add relevant
keywords to each job title.
For example, at one company, this job seeker's actual job title is:
Senior Project Manager (Technical & Business)
However, he can boost SEO by including a few important words:
Senior Technical & Business Project Manager, MBS Disclosure, Capital Markets Risk Management
5. Fill in the blanks in the About section.
There are 2,600 characters and spaces available in the About section. This part is excellent search
engine bait because it is located near the top of the page. This is your chance to include a lot of
information that contains relevant keywords.
Another thing to consider about the About section is that it serves as an opportunity to tell your personal
brand story. Create a biography around what makes you a good fit for the employers you're seeking,
using your most important keywords and phrases.
However, don't rely solely on keywords. You should also make this, as well as the other narrative portions,
fascinating to read. Make your About section a show-stopper. Create chemistry by allowing people to get
a sense of your personality and what makes you tick.
6. Fill in the blanks in the Skills section.
In order of significance, list your top abilities (or areas of competence). Your most essential keywords and
keyword phrases are represented by these skills.
This part, according to job search consultant and former recruiter Laura Smith-Proulx:
"Has evolved into a powerful SEO tool that can drive significant traffic, but only when handled
appropriately.
When you are endorsed for skills, the terms you add to them play a bigger role in your LinkedIn
searchability. As a result, adding keywords and obtaining (and accepting) endorsements on them makes
sense.
A word of caution: make sure the terms you include in this area are indeed keywords. Employers may
choose to look for specific abilities over a "soft talent" (such as "Project Management") or a character
characteristic (such as "Leadership").
Furthermore, a large number of recommendations for skills that represent your finest abilities strengthens
your personal brand and lends legitimacy to your job quest.
7. Fill up the remainder of your profile information.
Fill out any relevant profile areas to increase your profile's exposure and findability. The more information
you have in your profile, the more relevant keywords you'll have, and the more likely your profile will
appear at the top of searches for those terms, resulting in more people viewing it.
According to LinkedIn, people with complete profiles are 40 times more likely to obtain job chances.
There are a few aspects of your LinkedIn profile that you're probably overlooking:
Experience with Volunteering
Publications
Certifications \sCourses
Awards & Honors
Patents
Scores on tests
Languages \sOrganizations
Projects Section
Before you can use it, you'll need to create a Projects section on your profile. When you're in "see profile"
mode, go to the "Add profile section" drop-down under your name and profile headline.
Because each Project is linked to a specific job in your Experience area, if you've used up all of the space
allotted for each job description in the Experience section, a project becomes a powerful tool to add more
material to that position. In the Experience section, you essentially get double the amount of space for
each entry.
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