How to post on Linkedin?

 Post on LinkedIn to Become an Expert

It can be difficult to get started on LinkedIn. You know your customers are on LinkedIn, and you

also know you provide a valuable service. However, you're having trouble figuring out how to get

your message heard above all of your competition.

Working with entrepreneurs and small business owners who don't have a LinkedIn presence will

taught us the value of being able to represent yourself as an industry expert.

When you're just getting started on LinkedIn and don't have thousands of followers, there are four

strategies to establish oneself as an industry expert.

1. In your posts, establish your authority.

People who are browsing LinkedIn are looking for information that will assist them. They're

thinking to themselves, 'what's in it for me?' and 'how can this individual benefit me?'

You will be recognised as an expert and begin to position yourself as a 'go to' authority in your

industry if you can assist individuals add something positive or remove something undesirable

from their life.

Your audience will quickly recognise that your information is useful to them. Here, consistency is

crucial because that is what will build trust. As a result, by consistently producing useful content

that benefits your audience, you will begin to establish a devoted and expanding fan base. These

supporters could be more than just customers; they could also be ambassadors for your brand.

Keep them involved, and they'll help you build a more engaged and relevant LinkedIn audience.

2. Add value to other people's posts by commenting on them.

If you don't have a significant LinkedIn following, you may still get your message out by

commenting on other people's postings. When you leave a comment on someone else's piece,

you're effectively introducing yourself to their audience.

When you leave a comment on someone else's piece, provide value - don't brag, but work it so

you can demonstrate your knowledge in a nice and conversational manner.

People will soon identify you as an authority figure in your own right, and they will begin to follow

you on your feed. People will want to come over to your postings and comment on them for the

same reason, and you will begin to establish your own loyal following.

3. Demonstrate your knowledge through social proof.

When it comes to establishing your authority with a new audience, testimonials and reviews are

highly valuable. When working with professionals that have a proven track record, people feel

safer.

You can establish yourself as a trusted business partner by requesting and displaying

recommendations from prior clients and coworkers. LinkedIn recommendations are a great tool

that will help you establish yourself as an experienced professional in your field.

4. Make yourself available to the people who will be watching you.

While you want your audience to know that you're busy and not just 'waiting for the phone to

ring,' being active on LinkedIn will bring people closer to you.

By reacting to comments on your posts, you will not only activate the LinkedIn algorithm, which

will increase the'reach' of your posts, but you will also begin to form deeper relationships with

your followers.

Individuals like to work with people they know, like, and believe in. Before they start conducting

business with you, your potential leads need to get to know you. You can start building ties on

LinkedIn that could grow into long-term business relationships by being engaged.

On LinkedIn, establishing yourself as a trustworthy and informed expert in your field doesn't have

to be tough. If your audience believes you truly understand them and can assist them, they will

begin to approach you for business.