Add More LinkedIn Connections
Make your LinkedIn connection requests more personal.
Rather, go to the person's profile page and click the "connect" button there. That will open the box below,
where you can add a personal comment to your connection request, such as "It was great to meet you
last week in Chicago." Let's stay in contact."
If you're texting someone you don't know, such as someone who works in a comparable capacity at
another organisation, make it more relevant by explaining why you're message them.
"I've read your posts and seen some of your work," you might say. I value your viewpoints and would
welcome the opportunity to speak with you."
2. Follow up on networking chances that you have in person.
Building your network may (and does) still happen the old-fashioned way when you meet and interact with
people face to face, believe it or not. In fact, as we return to a world where we transact at least some
business in person, opportunities to engage with people are resurfacing. Make the most of your
opportunities.
3. Break down your growth goals into manageable bits.
It may appear impossible to go from 100 to 500+ relationships. When you divide that number by a number
of weeks or months, it doesn't seem so daunting. Instead of establishing a goal of moving from 100 to
500+ connections in two weeks, try setting a goal of 175 connections in two weeks and repeating the
process.
Remember that the most important aspect of goal-setting is to make them realistic and time-bound.
Also, keep in mind that how to develop LinkedIn relationships should be approached with caution.
Whatever your objectives, it's critical to follow good etiquette and avoid spamming people you don't know.
Quality trumps quantity, and spamming relationships isn't going to help you either.
Expect only a small percentage of your connection requests to accept your invitations. They might have
their own LinkedIn philosophy for evaluating the quality of possible connections and selecting whether or
not to accept requests. When I receive a request, I ask myself the following questions:
Do I or someone I know know who knows who knows who knows who knows who knows who knows who
knows who knows who knows who knows
Is your firm one I'm familiar with?
Do you share industry insights that I'm interested in?
Do you live in a market where I do business?
If I can't respond "yes" to at least one of these questions — preferably more — I'm not likely to accept
your invitation to connect.
4. Look into LinkedIn Groups
LinkedIn Groups are topic-specific forums where you can interact with others in your business or
specialisation to establish relationships, share knowledge, and seek assistance. You can create groups
that represent communities within your target consumers to display your expertise while also learning
more about prospects and customers.
5. Encourage participation by posting frequently.
This point is self-evident. When a friend likes, shares, or comments on your status update, their friends
are more likely to see it in their newsfeed. If your work appears to be relevant, those "second-degree"
connections may reach out to you and extend an invitation to connect.
Posting more frequently increases prospects for engagement, resulting in your material being syndicated
across all front page feeds. Don't worry about irritating folks by writing every day. LinkedIn's algorithms
are complicated, and your network is unlikely to view every post unless you publish an article natively
using LinkedIn's article tool (more on that later), in which case your network will be notified.
6. Grab attention with visual content
Ones containing photographs attract twice as many views, and posts with video content are
re-shared 20 times more, according to study.
Including images in your social media postings promotes engagement with people in your
existing network while also increasing exposure to new connections. So shake it up a little. Don't
simply post links; offer images as well.
7. Make use of existing connections.
Engaging with existing connections places your profile in front of their networks, and it only
takes a "like" or a comment on their posts to do so. When someone's opinions or content
resonate with you, a simple "Great thoughts" or "Thanks for sharing" can help you increase your
reach, and it's also the considerate thing to do.
Adding personal ideas or questions to comments can boost engagement and exposure even
more. And participation provides depth and meaning to connections, allowing them to become
partnerships.
8. Make your LinkedIn profile URL more visible.
Most social networking services, such as Twitter and Instagram, allow you to provide a bio.
Encourage contacts to find you and connect on LinkedIn, too, by using those bio spaces as a
LinkedIn connection-driving machine — especially if you have a sizable following on the other
site.
Don't be hesitant to link to your LinkedIn profile in a status update, tweet, pin, video, or photo,
for example. This is yet another excellent technique to make the most of your social media
presence. Simply claim your vanity url and make it easy to remember by include vital identity
information or keywords.
9. Use keywords in your profile to your advantage.
Similar to how you may optimise your website or copy for SEO, LinkedIn allows you to attract
profile visits depending on the words you choose, so every word matters. To avoid becoming
invisible due to semantics, use popular variants of your job title and responsibilities.
Is your job title, for example, Content Manager? Copywriter, website editor, creative writer,
communications specialist, blogger, and other tasks are likely to be among your responsibilities.
Someone may be more likely to look for connections who do certain functions rather than
looking for people with specific titles. Consider your role and how you may divide it down into
multiple functions to appeal to different target groups.
10. Create and distribute articles
It's normal practise to make an update on LinkedIn and share the URL of blog entries that your
firm or others have written that you think will resonate with your audience. When those
discoveries are your own, it's even more critical to share them with others. One of the most
effective strategies to create your own brand and offer your expertise in a specific area is to
publish articles as native content (also known as long-form posts) on your LinkedIn profile.
The benefit of native content is that every time you post an item, your network is notified,
enhancing your chances of interaction and brand visibility. This also emphasises the
significance of not writing content every day, as this may cause your fans to lose interest. While
a simple call to action at the end of the article to get in touch or check out other resources is
usually okay, nothing will turn readers off faster than an article that ends up being nothing more
than click bait or a sales pitch. As a result, only write about issues that are of genuine interest to
your readers.
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