How to make utilise LinkedIn's Blogging Platform ?

Why should you launch a LinkedIn blog?

LinkedIn is one of the most specialised social networks available. Hundreds of millions of professionals

utilise it, but the fact that over 30 million businesses are active there is what you should be concerned

about. As a result, LinkedIn is one of the most appealing online locations for B2B marketing.

For example, 94 percent of B2B marketers consider LinkedIn to be one of their key lead sources.

Furthermore, over the last few years, LinkedIn engagement has gradually increased by roughly 50% per

year.

Although you may buy ads on LinkedIn, it isn't the greatest method to interact with businesses on the

platform. Users are more inclined to respond to valuable content, which can be achieved through content

marketing or blogging.

What is the best way to post a blog article on LinkedIn?

Let's go over how to publish blog articles on LinkedIn before we get into the meatier topics. The platform

includes a user-friendly editor that is enjoyable to use. To get started, go to your LinkedIn feed and look

for the Start a post widget near the top of the page:

You can write status updates directly from the widget on LinkedIn. You'll need access to the complete

editor for blog articles, so click Write an article on LinkedIn to get started. Here's a quick glimpse at how

the editor works:

Because you've already used WordPress to create a blog, utilising this editor should be a breeze. In a

nutshell, the top menu has formatting settings, and you may use the body of your post to add images,

videos, slides, links, and code snippets:

When you click the Publish button, LinkedIn will ask you to provide a summary of your article. This

description will appear in your contact's LinkedIn feed, and hashtags can be used to help others find your

content:

Even a few minutes spent using the LinkedIn editor reveals that it lacks the same degree of functionality

as WordPress. It, on the other hand, more than meets the standard for composing and publishing short

blog posts, and it's also quite user-friendly.

Three tips for creating a great LinkedIn blog post

If you've been blogging for a while, you're definitely familiar with the fundamentals of writing a successful

post. When it comes to using LinkedIn for blogging, there are a few things to keep in mind. Let's start with

the audience you'll be reaching out to.

1. Concentrate on B2B content

A laser-focused content strategy is required to increase the quantity of leads you receive from LinkedIn. If

you've been blogging for a while, you're probably already aware of what your target audience wants to

read about.

However, when it comes to LinkedIn material, it's critical to emphasise the B2B angle. You're no longer

writing for individuals; instead, you're writing for businesses. As a result, think about what kind of content

will be most useful to decision-makers. Here are a few examples:

● Opinion pieces on important elements of your field

● Guides for lowering operational costs and improving processes

● Insight into upcoming networking opportunities in your field.

Focusing on the most recent changes in the region you wish to target may be the greatest method to

boost engagement with your content. This includes new technologies, techniques, significant corporate

transactions, and other related subjects.

Start by following hashtags relating to your industry on LinkedIn if you're not sure what topics to target.

2. Use your feed to share other people's material in order to build a following.

When you publish new content on LinkedIn, it automatically appears in your feed. However, if you want to

build a following on the site, you should also share other people's material.

The more carefully you curate the stuff you publish, the more likely other users will regard you as a

reliable source in your subject. People will be more likely to want to connect with you as they become

accustomed to seeing you on their feed, resulting in more leads for you.

Start by following hashtags relating to your industry on LinkedIn if you're not sure what topics to target.

You'll rapidly learn what other users and companies are interested in reading about, and you'll be able to

see which material works well:

3. Remember to follow the fundamental blog formatting requirements.

You can't neglect basic blogging formatting requirements just because you're publishing content on

LinkedIn. In a word, you should set a high threshold for content quality, as this will help ensure that your

pieces become go-to resources.

Basic blogging formatting requirements, for the uninitiated, are as follows:

Throughout your piece, use subheadings to divide it into digestible sections.

Wherever possible, include photographs, videos, and other sorts of reference elements.

To explain information more effectively, use lists whenever possible.

LinkedIn may be a strong platform for marketing to other businesses, even if you aren't looking for a job

or hiring right now. Publishing thought-provoking articles in your sector is a great approach to advertise

your company while also bringing attention back to your blog. You can do this by re-posting information

from your blog on LinkedIn or by creating unique targeted posts.

Here are four suggestions to keep in mind if you want your LinkedIn blog posts to be recognised by the

correct people:

Focus on B2B content.

Your feed can be used to share new content.

To grow a following, curate the information that shows on your feed.

For LinkedIn postings, keep in mind the basic blog layout requirements.

How to Rank LinkedIn Profile in Search Engines?

LinkedIn is a fantastic social media site for professionals to connect and network. It's also an important

platform for companies to use to raise brand awareness and engage with their customers. Many people

are unaware that LinkedIn is a dynamic site that gets indexed and scanned by Google on a regular basis.

As a result, it's critical that you improve both your personal LinkedIn profile and your company's LinkedIn

page.

Why Does Your LinkedIn Profile Need SEO?

Optimizing your LinkedIn profile and pages can help you enhance your search visibility, just like

optimising your website. Optimized profiles and sites will show up in search results, generating leads and

converting them. LinkedIn optimization allows you to engage with like-minded professionals in your field

while also attracting clients.

7 Ways to Make LinkedIn SEO Work for You

Follow these seven steps to enhance your LinkedIn profile and company page in order to rank higher and

make contacts.

1. Make use of keywords.

Your LinkedIn profile and page, like your website's SEO, should include keywords that your target

audience searches for. You should use these terms throughout the copy of your LinkedIn page once

you've completed your keyword research. The following sections should have keywords:

● Tagline

● About

● Experience

● Skills

LinkedIn also suggests that you include more parts in your profile. You can add more keywords and

keyword phrases that your target customers use while searching for your products and services by adding

more sections. If you haven't already, take advantage of the Accomplishments or Featured areas.

2. Make your LinkedIn profile URL unique.

LinkedIn gives you the option of creating a unique URL for your profile. When consumers search for your

name or organisation, a LinkedIn profile or business page with a customised URL will appear higher in

organic search results. LinkedIn explains how to personalise the URL for your personal profile or

company page.

3. Give your profile photo and banner image a name.

Are you considering updating your LinkedIn profile with a new headshot or background photo? Rename

the image to add your name or relevant keywords before uploading. These photographs will be indexed

by Google, allowing your face or company logo to appear in image search results.

4. Establish backlinks

Backlinks are at the heart of SEO and Google's page rank algorithm. By connecting to your LinkedIn

profile in your blog entries or on your website, you can build backlinks. In the author area of your blog, link

to your profile, or in the content of your website, link to your company page.

5. Publish content that has been optimised.

LinkedIn's algorithm pushes LinkedIn articles and native videos to more users' eyes. This information is

likely to be seen by three to four times as many people as a shared article or blog post, according to

Search Engine Land. As a result, this text should incorporate keywords and be SEO-friendly. To attract

visitors to your website, incorporate a call-to-action within the LinkedIn article or in the video post.

6. Make frequent updates

Consistency in publishing updates is one of the most critical aspects of LinkedIn SEO. You must

frequently add fresh content in order for Google to have new information to crawl. LinkedIn is an excellent

place to promote your content marketing products, such as blogs, case studies, manuals, and ebooks.

You can use LinkedIn articles to repurpose blog content, but be careful not to submit duplicate

information.

7. Analytical data

Check the data to make sure your optimization efforts are functioning. Both personal profiles and

company sites on LinkedIn have analytic reports. Your LinkedIn profile's stats reveal the amount of profile

views, search appearances, and post views it has got. The amount of new followers, post impressions,

and unique visitors are all tracked by LinkedIn. Remember to keep note of conversions as well. Determine

how many leads are arriving to your website from your LinkedIn profile or page using Google Analytics.

When you follow these seven steps to optimise your LinkedIn pages, Google will index your page in ways

that will benefit you and your company. Use appropriate keywords and phrases, create creative material,

and analyse the data. Download our free SEO checklist for further help with SEO on your social network,

website, or blog.

Adding more connections in Linkedin

 Add More LinkedIn Connections

Make your LinkedIn connection requests more personal.

Rather, go to the person's profile page and click the "connect" button there. That will open the box below,

where you can add a personal comment to your connection request, such as "It was great to meet you

last week in Chicago." Let's stay in contact."

If you're texting someone you don't know, such as someone who works in a comparable capacity at

another organisation, make it more relevant by explaining why you're message them.

"I've read your posts and seen some of your work," you might say. I value your viewpoints and would

welcome the opportunity to speak with you."

2. Follow up on networking chances that you have in person.

Building your network may (and does) still happen the old-fashioned way when you meet and interact with

people face to face, believe it or not. In fact, as we return to a world where we transact at least some

business in person, opportunities to engage with people are resurfacing. Make the most of your

opportunities.

3. Break down your growth goals into manageable bits.

It may appear impossible to go from 100 to 500+ relationships. When you divide that number by a number

of weeks or months, it doesn't seem so daunting. Instead of establishing a goal of moving from 100 to

500+ connections in two weeks, try setting a goal of 175 connections in two weeks and repeating the

process.

Remember that the most important aspect of goal-setting is to make them realistic and time-bound.

Also, keep in mind that how to develop LinkedIn relationships should be approached with caution.

Whatever your objectives, it's critical to follow good etiquette and avoid spamming people you don't know.

Quality trumps quantity, and spamming relationships isn't going to help you either.

Expect only a small percentage of your connection requests to accept your invitations. They might have

their own LinkedIn philosophy for evaluating the quality of possible connections and selecting whether or

not to accept requests. When I receive a request, I ask myself the following questions:

Do I or someone I know know who knows who knows who knows who knows who knows who knows who

knows who knows who knows who knows

Is your firm one I'm familiar with?

Do you share industry insights that I'm interested in?

Do you live in a market where I do business?

If I can't respond "yes" to at least one of these questions — preferably more — I'm not likely to accept

your invitation to connect.

4. Look into LinkedIn Groups

LinkedIn Groups are topic-specific forums where you can interact with others in your business or

specialisation to establish relationships, share knowledge, and seek assistance. You can create groups

that represent communities within your target consumers to display your expertise while also learning

more about prospects and customers.

5. Encourage participation by posting frequently.

This point is self-evident. When a friend likes, shares, or comments on your status update, their friends

are more likely to see it in their newsfeed. If your work appears to be relevant, those "second-degree"

connections may reach out to you and extend an invitation to connect.

Posting more frequently increases prospects for engagement, resulting in your material being syndicated

across all front page feeds. Don't worry about irritating folks by writing every day. LinkedIn's algorithms

are complicated, and your network is unlikely to view every post unless you publish an article natively

using LinkedIn's article tool (more on that later), in which case your network will be notified.

6. Grab attention with visual content

Ones containing photographs attract twice as many views, and posts with video content are

re-shared 20 times more, according to study.

Including images in your social media postings promotes engagement with people in your

existing network while also increasing exposure to new connections. So shake it up a little. Don't

simply post links; offer images as well.

7. Make use of existing connections.

Engaging with existing connections places your profile in front of their networks, and it only

takes a "like" or a comment on their posts to do so. When someone's opinions or content

resonate with you, a simple "Great thoughts" or "Thanks for sharing" can help you increase your

reach, and it's also the considerate thing to do.

Adding personal ideas or questions to comments can boost engagement and exposure even

more. And participation provides depth and meaning to connections, allowing them to become

partnerships.

8. Make your LinkedIn profile URL more visible.

Most social networking services, such as Twitter and Instagram, allow you to provide a bio.

Encourage contacts to find you and connect on LinkedIn, too, by using those bio spaces as a

LinkedIn connection-driving machine — especially if you have a sizable following on the other

site.

Don't be hesitant to link to your LinkedIn profile in a status update, tweet, pin, video, or photo,

for example. This is yet another excellent technique to make the most of your social media

presence. Simply claim your vanity url and make it easy to remember by include vital identity

information or keywords.

9. Use keywords in your profile to your advantage.

Similar to how you may optimise your website or copy for SEO, LinkedIn allows you to attract

profile visits depending on the words you choose, so every word matters. To avoid becoming

invisible due to semantics, use popular variants of your job title and responsibilities.

Is your job title, for example, Content Manager? Copywriter, website editor, creative writer,

communications specialist, blogger, and other tasks are likely to be among your responsibilities.

Someone may be more likely to look for connections who do certain functions rather than

looking for people with specific titles. Consider your role and how you may divide it down into

multiple functions to appeal to different target groups.

10. Create and distribute articles

It's normal practise to make an update on LinkedIn and share the URL of blog entries that your

firm or others have written that you think will resonate with your audience. When those

discoveries are your own, it's even more critical to share them with others. One of the most

effective strategies to create your own brand and offer your expertise in a specific area is to

publish articles as native content (also known as long-form posts) on your LinkedIn profile.

The benefit of native content is that every time you post an item, your network is notified,

enhancing your chances of interaction and brand visibility. This also emphasises the

significance of not writing content every day, as this may cause your fans to lose interest. While

a simple call to action at the end of the article to get in touch or check out other resources is

usually okay, nothing will turn readers off faster than an article that ends up being nothing more

than click bait or a sales pitch. As a result, only write about issues that are of genuine interest to

your readers.

How to post on Linkedin?

 Post on LinkedIn to Become an Expert

It can be difficult to get started on LinkedIn. You know your customers are on LinkedIn, and you

also know you provide a valuable service. However, you're having trouble figuring out how to get

your message heard above all of your competition.

Working with entrepreneurs and small business owners who don't have a LinkedIn presence will

taught us the value of being able to represent yourself as an industry expert.

When you're just getting started on LinkedIn and don't have thousands of followers, there are four

strategies to establish oneself as an industry expert.

1. In your posts, establish your authority.

People who are browsing LinkedIn are looking for information that will assist them. They're

thinking to themselves, 'what's in it for me?' and 'how can this individual benefit me?'

You will be recognised as an expert and begin to position yourself as a 'go to' authority in your

industry if you can assist individuals add something positive or remove something undesirable

from their life.

Your audience will quickly recognise that your information is useful to them. Here, consistency is

crucial because that is what will build trust. As a result, by consistently producing useful content

that benefits your audience, you will begin to establish a devoted and expanding fan base. These

supporters could be more than just customers; they could also be ambassadors for your brand.

Keep them involved, and they'll help you build a more engaged and relevant LinkedIn audience.

2. Add value to other people's posts by commenting on them.

If you don't have a significant LinkedIn following, you may still get your message out by

commenting on other people's postings. When you leave a comment on someone else's piece,

you're effectively introducing yourself to their audience.

When you leave a comment on someone else's piece, provide value - don't brag, but work it so

you can demonstrate your knowledge in a nice and conversational manner.

People will soon identify you as an authority figure in your own right, and they will begin to follow

you on your feed. People will want to come over to your postings and comment on them for the

same reason, and you will begin to establish your own loyal following.

3. Demonstrate your knowledge through social proof.

When it comes to establishing your authority with a new audience, testimonials and reviews are

highly valuable. When working with professionals that have a proven track record, people feel

safer.

You can establish yourself as a trusted business partner by requesting and displaying

recommendations from prior clients and coworkers. LinkedIn recommendations are a great tool

that will help you establish yourself as an experienced professional in your field.

4. Make yourself available to the people who will be watching you.

While you want your audience to know that you're busy and not just 'waiting for the phone to

ring,' being active on LinkedIn will bring people closer to you.

By reacting to comments on your posts, you will not only activate the LinkedIn algorithm, which

will increase the'reach' of your posts, but you will also begin to form deeper relationships with

your followers.

Individuals like to work with people they know, like, and believe in. Before they start conducting

business with you, your potential leads need to get to know you. You can start building ties on

LinkedIn that could grow into long-term business relationships by being engaged.

On LinkedIn, establishing yourself as a trustworthy and informed expert in your field doesn't have

to be tough. If your audience believes you truly understand them and can assist them, they will

begin to approach you for business.

Linkedin updates

 LINKEDIN UPDATES IDEAS:

You've written an online article, blog post, or white paper, or one that references or quotes you.

Anyone may write an internet article, blog post, or white paper that is relevant to your niche.

You're speaking or attending an event or seminar.

You're working on a new project A promotion, transfer, or new assignment

A meaningful blog comment you've made that illustrates your subject matter expertise

Professional development, training, or a new certification are all possibilities.

A noteworthy achievement or contribution to your organisation Networking or LinkedIn Groups activities

You'll be attending or have already attended an important lecture or event.

You're working on a community project

13. Use LinkedIn Pulse to publish articles.

Writing articles on LinkedIn's Pulse platform will drive traffic to your profile and keep you top of mind with

your LinkedIn network. When you publish a new Pulse post, it appears in your LinkedIn stream, where it

can be seen by your followers and others.

14. Share your thoughts on other people's Pulse articles and updates.

Write a meaningful remark when you encounter Pulse stories and updates from your network that are

relevant and of interest to you. Alternatively, you can react in some way.

You can bet that many people will look at your profile after viewing your comment. Your consideration may

lead to more strong LinkedIn relationships as well as possible leads.

15. When commenting, use hashtags.

Use hashtags whenever you submit an update, publish Pulse articles, or comment on other people's

posts.

Hashtags are used to group together related words and phrases. They're a means to organise and label

themes or subjects in social media posts, making messages with these keywords easier to find and follow

online.

How to increase the number of views on your Linkedin Profile?

 ACTIVELY DRAW IN PEOPLE TO INCREASE THE NUMBER OF VIEWS ON YOUR LINKEDIN

PROFILE

You need to get active on LinkedIn now that you've fully loaded your profile with information containing

the proper keywords and LinkedIn is attracting people to you passively.

Create a personal brand communications strategy to take advantage of LinkedIn's features to stay

top-of-mind with your network and entice new individuals to check out your profile.

Here are eight additional ways to increase LinkedIn profile views by ACTIVELY using the platform to stay

top-of-mind with your network and attract new followers:

8. Continue to grow your LinkedIn network.

Accepting invitations from individuals you don't know, or extending invitations to people you don't know or

don't know well, may make you nervous.

10. Obtain more recommendations

Recruiters and hiring professionals are drawn to applicants that have persuasive testimonials on their

LinkedIn profiles, in addition to a branded, well-written LinkedIn About section (and other areas).

They may question your fit... or simply not be impressed enough to approach you if you have no or few

LinkedIn Recommendations.

To the employers you're pursuing, good recommendations promote your personal brand and ROI. What

people who know your work well have to say about you — coworkers, peers, senior management, team

members, Boards of Directors, vendors, consumers, and so on – is the genuine measure of your brand to

potential employers.

According to LinkedIn experts, having 10 or more recommendations can help your profile rank higher in

searches.

11. Include your LinkedIn profile URL in other marketing materials.

Include your LinkedIn profile URL in the following areas to generate inbound links:

Other social media profiles include Twitter, Facebook, Instagram, and more.

Signature in an email

Contact details for your resume

Website for personal use

12. Update your profile with new information.

Sharing or uploading updates with your network – which should include personnel at your target

organisations and recruiters, as well as your other professional contacts – is a pretty quick and

straightforward way to stay top-of-mind.

Make it a habit to update your blog once a week, or at least a couple times a month.

How to Boost Your LinkedIn Profile?

Make your LinkedIn profile stand out, whether you're looking for a job or just want others to notice you.

Make your LinkedIn profile a traffic magnet by increasing the number of views it receives.

More LinkedIn profile views indicate that more people have found your profile and are interested in

learning more about you and your qualifications for the job(s) you desire.

More individuals viewing your profile means more people could be providing you employment leads or

otherwise assisting you with your job hunt and career.

LinkedIn is a search engine as well as a social network.

People use the site to look for specific types of people.

Recruiters generate the majority of LinkedIn's revenue, hence they are the most common users of the

search engine.

What exactly are they looking for? Candidates for the positions they're looking to fill.

They look for keywords like job titles and competencies.

Your LinkedIn profile should be extremely visible and findable by recruiters and others if you want to

receive more views and prospective employment leads. In addition, you must keep yourself and your

personal brand in front of your growing network.

How do you go about doing this?

By combining these two tactics, you can:

1. Create material for your profile that incorporates the correct keywords and density, and keep SEO in

mind at all times (Search Engine Optimization). Your profile will sit there PASSIVELY working for you,

increasing your visibility and discoverability, and attracting people to you.

2. ACTIVELY use LinkedIn to keep your name in front of people's minds and to attract new individuals to

your profile and you.

Increase LinkedIn Profile Views PASSIVELY by filling out your profile.

You want to make it easier for the proper individuals to find you on LinkedIn, such as executive recruiters,

potential employers, and others.

You'll attract them to your profile by using the correct keywords and phrases in it that they use to find

people like you.

Change Management, Product Development, Emerging Technology Launch, and so on are examples of

keywords that indicate your major areas of competence, or "hard talents."

The appropriate keywords, strategically put, improve your search rankings in LinkedIn's search engine,

improving your profile's SEO and considerably increasing your profile views.

When you fill your LinkedIn profile with SEO-friendly information, it will sit there quietly, directing others to

it when they search for people like you using keywords.

Here's how to fill out your profile while keeping keyword density in mind, so it can work for you without

you having to do anything. These actions alone will help you increase the number of people who see your

LinkedIn profile:

1. Make your name field as effective as possible.

You might not aware that you can add a total of 40 characters to your last name in the name section, in

addition to your actual name.

Because they are at the top of the web page, the name field and your Profile Headline (#2 below) are the

most significant spots for keyword density.

In the last name field, LinkedIn permits the following additions:

Certifications and suffixes

Nicknames, maiden names, and previous names

LinkedIn frowns on the following additions to the last name field:

Pseudonyms, fictitious names, business names, associations, groups, email addresses, or special

characteristics that do not correspond to your legal or professional name

2. Create a profile headline that is keyword-rich.

You're not making the best use of that precious real estate if you haven't updated the default headline

LinkedIn automatically filled for that spot – your current job title.

This location is tailor-made for SEO, and you can pack a big punch with the 220 characters and spaces

permitted (more with Mobile). While keeping the headline clear, use as many of the characters as

possible. With a mobile device, you may be able to get even more characters.

"Open to Network" or "Seeking Opportunities in XYZ" are not appropriate phrases to use here. These

terms are unlikely to be searched, and they take up valuable keyword space. Move those to the About

section of your website.

Here's why having a large LinkedIn network is beneficial:

The more people you're linked with, the broader your net for opportunities is cast, and the more people

you stay top-of-mind with, the more likely it is that more good-fit opportunities will come your way... the

more likely it is that more good-fit opportunities will come your way.

And the more connections you have, the more likely it is that people will share, like, or comment on

whatever you put on LinkedIn - updates, posts, Pulse articles, comments, and so on. This raises

awareness of your own brand and value, potentially resulting in more people viewing your profile.

Furthermore, after you have 500 or more connections, your profile will appear higher in search results,

making you more visible and accessible.

"Open to Network" or "Seeking Opportunities in XYZ" are not appropriate phrases to use here. These

terms are unlikely to be searched, and they take up valuable keyword space. Move those to the About

section of your website.

9. Participate in LinkedIn Groups

Joining relevant Groups might boost your profile SEO in addition to extending your network. Your relevant

keywords and phrases are usually used in group names. Those keywords will be picked up by search

engines as they crawl your profile.

Here's an example of a profile title with a lot of keywords:

Change Management | Digital Transformation | Brand Management | Innovation | Entrepreneurial Chief

Marketing Officer

Avoid these three major blunders in your headline.

3. Make your LinkedIn URL unique.

If your URL appears to be something like this:

linkedin.com/in/me-eppi-2gg73k28

Change it to this, or something similar:

http://www.linkedin.com/in/meeppi

At the end, get rid of the jumble of numbers and letters. Although having a clean, searchable name

connected with the URL may not have a significant impact on your SEO, it is a good idea.

4. In the Experience section, emphasise your work titles.

You should include keywords to your job titles themselves, in addition to filling up the narrative element of

the Experience section with as much substance as feasible.

To prevent throwing up red signals that you're exaggerating or misrepresenting yourself, you must use the

same work title on your profile that you have on your résumé and elsewhere.

However, because LinkedIn enables up to 100 characters in this box, you can use it to add relevant

keywords to each job title.

For example, at one company, this job seeker's actual job title is:

Senior Project Manager (Technical & Business)

However, he can boost SEO by including a few important words:

Senior Technical & Business Project Manager, MBS Disclosure, Capital Markets Risk Management

5. Fill in the blanks in the About section.

There are 2,600 characters and spaces available in the About section. This part is excellent search

engine bait because it is located near the top of the page. This is your chance to include a lot of

information that contains relevant keywords.

Another thing to consider about the About section is that it serves as an opportunity to tell your personal

brand story. Create a biography around what makes you a good fit for the employers you're seeking,

using your most important keywords and phrases.

However, don't rely solely on keywords. You should also make this, as well as the other narrative portions,

fascinating to read. Make your About section a show-stopper. Create chemistry by allowing people to get

a sense of your personality and what makes you tick.

6. Fill in the blanks in the Skills section.

In order of significance, list your top abilities (or areas of competence). Your most essential keywords and

keyword phrases are represented by these skills.

This part, according to job search consultant and former recruiter Laura Smith-Proulx:

"Has evolved into a powerful SEO tool that can drive significant traffic, but only when handled

appropriately.

When you are endorsed for skills, the terms you add to them play a bigger role in your LinkedIn

searchability. As a result, adding keywords and obtaining (and accepting) endorsements on them makes

sense.

A word of caution: make sure the terms you include in this area are indeed keywords. Employers may

choose to look for specific abilities over a "soft talent" (such as "Project Management") or a character

characteristic (such as "Leadership").

Furthermore, a large number of recommendations for skills that represent your finest abilities strengthens

your personal brand and lends legitimacy to your job quest.

7. Fill up the remainder of your profile information.

Fill out any relevant profile areas to increase your profile's exposure and findability. The more information

you have in your profile, the more relevant keywords you'll have, and the more likely your profile will

appear at the top of searches for those terms, resulting in more people viewing it.

According to LinkedIn, people with complete profiles are 40 times more likely to obtain job chances.

There are a few aspects of your LinkedIn profile that you're probably overlooking:

Experience with Volunteering

Publications

Certifications \sCourses

Awards & Honors

Patents

Scores on tests

Languages \sOrganizations

Projects Section

Before you can use it, you'll need to create a Projects section on your profile. When you're in "see profile"

mode, go to the "Add profile section" drop-down under your name and profile headline.

Because each Project is linked to a specific job in your Experience area, if you've used up all of the space

allotted for each job description in the Experience section, a project becomes a powerful tool to add more

material to that position. In the Experience section, you essentially get double the amount of space for

each entry.